Hi, I'm Alejandra

I‘m a User Experience & Product Designer based in Barcelona. I'm passionate about translating business requirements into intuitive and impactful solutions through the User-Centered approach using collaborative methodologies in an Agile environment.

I am currently the lead designer for Domestika's growth team, working on projects such as the purchase flow re-design and the implementation of a new subscription model.

Contact me if you want to know more about my projects and work process ♡

UX / Interaction / Testing / UI 

Domestika is entering into a new subscription model that will have an impact on the way users buy and consume courses.


UX / Interaction / Testing / UI 

A new feature that will improve user's experiences when redeeming vouchers.


UX / Research / Interaction / UI Design

Growing the telehealth ecosystem by adding new product capabilities.


UX / Usability / Heuristics

Heuristic analysis of the website based on specific usability guidelines.


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Alejandra Rivera

UX & Product Designer in Barcelona.